FOOD ON THE RUN
G.A.P Analysis Loop
To have an effective G.A.P. analysis, you need to assess, identify gaps, plan, and finally implement the scenario.
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Now to assess
• You would need to gather data, like the current state of a meal swipe delivery service on campus, or just the demand for one.
• Now to identify the gaps​
• These potential gaps could include long delivery times, limited menu options, and issues with delivery errors, you need to look at the current state, compared to the state you want it to be in. Since we have no meal swipe delivery service on campus, anything is a step in the right direction.
Now, to develop a plan to start the meal swipe delivery service.
• This plan may include starting to get workers, designing an ordering app, as well as a method of delivery
Now, to implement the plan
• Here, you need to execute the plans to start the delivery service.
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P.O.R.T.E.R’s Analysis
Threat of New Entrants:
• Barriers to Entry: The meal swipe delivery service may face moderate barriers to entry due to the need for partnerships with campus dining facilities, investments in delivery logistics, and the development of a user-friendly ordering platform.
• Brand Loyalty: Students may already be accustomed to using existing food delivery services, which could pose challenges for
new entrants trying to gain market share.
Bargaining Power of Suppliers:
• Food Suppliers: Suppliers of food ingredients may have moderate bargaining power, especially if the meal swipe delivery service relies on a limited number of suppliers or specific food items.
• Technology Suppliers: Providers of technology solutions for order processing and delivery logistics may have significant bargaining power if they offer specialized or proprietary systems.
Bargaining Power of Buyers:
• Students: Students, who are the primary buyers of the meal swipe delivery service, may have moderate to high bargaining power. They can easily switch to alternative dining options on or on campus if they are dissatisfied with the service quality, prices, or menu options.
• Campus Dining Facilities: The bargaining power of campus dining facilities may also influence the service, especially if they have control over meal swipe policies or exclusive agreements with other food service providers.
Threat of Substitute Products or Services:
On-Campus Dining: Traditional on-campus dining options, such as dining halls and food courts, pose a significant threat as substitutes to the meal swipe delivery service. They offer convenience and a variety of dining choices.
Off -Campus Restaurants: Off -campus restaurants and food delivery services also represent substitutes, especially for students who pre fer a wider range of food options beyond what is available through the meal swipe delivery service.
Intensity of Competitive Rivalry:
Existing Meal Swipe Delivery Services: If there are already established meal swipe delivery services on the college campus, the competitive rivalry may be high. Competitors may engage in price competition, promotional offers, or service enhancements to attract and retain customers.
Other Food Delivery Services: The intensity of competitive rivalry may also be influenced by other food delivery services operating on or near the college campus, including third-party delivery apps or local restaurants offering their own delivery options .
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McKinsey 7’s Analysis
Strategy:​
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Define the strategic objectives of the meal swipe delivery service, such as increasing convenience for students, improving dining options, or boosting campus engagement.​
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Determine the competitive positioning strategy, including pricing, differentiation, and target market segments.
Structure:​
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Outline the organizational structure of the meal swipe delivery service, including reporting relationships, roles, and responsibilities.​
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Clarify how the service is integrated with campus dining facilities, delivery partners, and technology providers.​
Systems:​
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Identify the systems and processes governing order placement, meal preparation, delivery logistics, and customer service.​
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Evaluate the effectiveness of technology platforms, such as the ordering app or website, for streamlining operations and enhancing user experience.
Shared Values (or Superordinate Goals):​
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Define the core values and mission of the meal swipe delivery service, aligning them with the broader goals of enhancing student satisfaction and campus dining options.​
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Foster a culture of customer-centricity, reliability, and innovation among staff and partners.
Style:​
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Assess the leadership style within the meal swipe delivery service, including decision-making processes, communication channels, and management approach.​
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Ensure alignment between leadership behaviors and the desired organizational culture.
Staff:​
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Evaluate the skills and capabilities of staff involved in various aspects of the meal swipe delivery service, including order processing, food preparation, delivery, and customer service.​
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Identify training needs and opportunities for skill development to enhance service quality and efficiency.​
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Skills:​
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Identify the specific competencies required for success within the meal swipe delivery service, such as culinary skills, delivery expertise, technology proficiency, and customer service excellence.​
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Ensure that staff members possess the necessary skills and qualifications to fulfill their roles effectively.